Pricing

Simple, honest pricing.

Pick the plan that fits your team size. Upgrade anytime. No setup fee — cancel anytime.

No Setup FeeCancel Anytime
Save 17%
Starter Ally

Solo operators getting started.

RM 300/ month

or RM 3,000 / year — save 2 months

+ Meta conversation fees billed directly by Meta

  • 1 User
  • 3,000 AI Auto-Replies / month
  • 1,000 Contacts
  • AI 24/7 Auto-Reply (Text / Voice / Image)
  • AI Product Recommendations
  • Auto-Send Product Materials
  • Google Drive Sync
  • Inquiry Management Dashboard
  • Marketing & BroadcastsBasic+
Book a Demo →
Basic Ally

For small teams ready to scale automation.

RM 600/ month

or RM 6,000 / year — save 2 months

+ Meta conversation fees billed directly by Meta

  • 3 Users
  • 8,000 AI Auto-Replies / month
  • 5,000 Contacts
  • Everything in Starter, plus:
  • Multi-Channel (Instagram + Facebook)
  • Marketing & Broadcasts*
Book a Demo →
Most Popular
Professional Ally

Most popular for growing SMEs.

RM 900/ month

or RM 9,000 / year — save 2 months

+ Meta conversation fees billed directly by Meta

  • 10 Users
  • 18,000 AI Auto-Replies / month
  • 8,000 Contacts
  • Everything in Basic, plus:
  • Analytics Reports
  • Team Roles & Permissions
Book a Demo →
Ultimate Ally

For established businesses, chains & multi-outlet operations.

Custom

+ Meta conversation fees billed directly by Meta

  • Unlimited Users
  • Custom AI Auto-Reply quota
  • Custom Contact limit
  • Everything in Professional, plus:
  • ERP / POS Plugin (SQL, AutoCount, Million, etc.)
  • Multi-Branch & Multi-Outlet Management
  • Custom Workflow & Integrations
  • Dedicated Success Manager
  • Priority Support (SLA)
  • Onboarding & Training Sessions
Talk to Sales →
Built on Meta’s official WhatsApp Cloud API
◆Compare plans

Everything you need to decide.

Feature
Starter Ally
RM 300
Basic Ally
RM 600
Professional Ally
RM 900
Ultimate Ally
Custom
User seats
1
3
10
∞Unlimited
AI Auto-Replies / month
3,000
8,000
18,000
Custom
Contacts
1,000
5,000
8,000
Custom
Annual price (save 2 months)
RM 3,000
RM 6,000
RM 9,000
Custom
AI recognition (text / voice / image)
Core features
Multi-Channel (Instagram + Facebook)
Marketing & Broadcasts*
Analytics reports
Team Roles & Permissions
ERP / POS plugin (local agent)
Multi-branch management
Dedicated success manager

* Marketing template messages are billed by Meta at standard rates — see "About Meta WhatsApp API Fees" above.

◆Transparent

Transparent message counting.

We only count AI-generated auto-replies toward your monthly quota.

Counted

Each automatic reply our AI sends on your behalf (text, voice, or image response).

Not counted
  • Incoming customer messages.
  • Manual replies sent by your team from the dashboard.
  • Outbound marketing broadcasts initiated by you.

One message = one AI-generated reply, regardless of length. A long voice transcription, an image analysis, and a short text reply each count as one.

◆Meta fees

About Meta WhatsApp API Fees.

My Ally runs on Meta's official WhatsApp Cloud API. Meta charges separately for WhatsApp conversations (paid directly from your Meta Business account).

We do NOT mark up or take a cut of Meta fees.

Typical Meta rates for Malaysia (2026):
Service conversation (customer-initiated)~USD 0.012
Utility template (order updates, reminders)~USD 0.014
Marketing template (promotions)~USD 0.083
Authentication template~USD 0.009

Each "conversation" is a 24-hour window — multiple messages within the same window count as one conversation.

Meta bills you directly. We never touch your Meta balance.

◆Fair use

Fair Use Policy.

To keep our pricing sustainable and fair for everyone, the following limits apply:

Voice messagesUp to 2 minutes per message. Longer audio will be truncated.
Image messagesUp to 3 images per message.
Video messagesAI processing not included on standard plans (available on Ultimate by request).
Conversation contextWe retain up to 10 recent turns of conversation history per customer.
Quota overageWhen you exceed your monthly AI auto-reply quota, the AI pauses until next cycle. You can also upgrade your plan or top up with a message pack — 100 msgs / RM 10 · 500 msgs / RM 45 · 1,000 msgs / RM 80.

We'll always notify you before any charge. No surprise overages.

◆Annual billing

Annual Billing — Save 2 Months.

Pay annually and save the equivalent of 2 months — roughly 17% off the monthly rate.

StarterRM 3,000 / year (vs. RM 3,600 monthly) — save RM 600
BasicRM 6,000 / year (vs. RM 7,200 monthly) — save RM 1,200
ProfessionalRM 9,000 / year (vs. RM 10,800 monthly) — save RM 1,800
UltimateCustom — 15–20% off, negotiated case-by-case
Book a demo first

Book a live demo to confirm Ally fits your business before committing to annual billing.

Same features, same support

Monthly and annual plans are identical in features, quotas, and support response time.

Price lock

Your rate is locked in for the full year — even if we raise prices, your annual commitment stays the same.

Annual billing is paid upfront and non-refundable once activated — we recommend booking a demo first.

◆FAQ

Questions? We've answered them.

Still deciding?Book a demo today.

We'll match your business to the right plan, no sales pressure. Bring your own WhatsApp number or message ours.

Book a DemoChat on WhatsApp →